Google trends for youtube how to#

A value of 100 is the peak popularity for the term and a value of 50 means that the term is half as popular. It can be filtered via region, date, category and type of content (Web, Image, Shopping, News, YouTube) and the number on the left-hand side of the graph represents the search interest relative to the highest point on the chart for the filters selected. using Google Trends to research ‘tennis shoes’ would also include searches for ‘tenis shoes’ ‘red tennis shoes’ and ‘tennis shoe’. It combines misspellings, spelling variations, synonyms, plural, or singular versions of terms and includes searches where words have been added i.e. It can be used to gauge the current hot topics of the moment along with much longer-term trends over many years. It helps you adapt your content based on the topic and channel.Google Trends is a tool that allows the user to understand which search queries and topics are on the rise and which are on the wane. This is a cool feature because, while some keywords work great for blog articles, they might not be so popular in a video format, and vice versa.

So, if you want to create content about this topic, you might want to consider resorting to videos. Also, you can find topics that can make for successful videos based on what people search on YouTube.įor example, if you search for “how to cook,” you will notice that it has more weekly searches on YouTube than it has in Google search. They are very helpful because you can see what products or industries are popular for eCommerce shops. When you search for a term, change the channel from “ Web Search” to “ YouTube Search” or “ Google Shopping.” The results you will get will only include one of these two platforms and not the general Google search engine. If your business relies on video marketing or eCommerce (or both), Google Trends is a good resource to understand how trends vary. You do not want to commit to a niche that brings evident risks. Pay close attention to terms that only see temporary popularity and then drop consistently in the charts. It means that your topic has a cool community of users that are being loyal to it, hence you can build a nice community yourself around this topic. If the charts are constant, even though there is no considerable increase, it’s still a good sign. So, based on the numbers in front of you and the fluctuations in the chart, you can understand better which niches have more chances of success. If you look for “finance,” you will notice that this topic has been of interest all the time, without any remarkable modifications or spikes.

This way, you can have an overview of how it has evolved or regressed over a long period of time.įor example, if you search for current topics like “bitcoin” or “vlogging,” you will see an overwhelming increase in the charts over the past few years. Switch the stats date in “ Interest over time” from 12 months to 2004-present. In Google Trends, search for the niche you would like to tackle on your site.

Trends come and go, so you want to know for sure if it’s worth investing in an idea. Here’s what Google Trends can do for you:īefore deciding upon a niche for your website, make sure it is something that still brings value.

Google trends for youtube how to#

In each section, we will show you how to use Google Trends to achieve a particular goal. To make your reading easier, we’re breaking this post down into sections based on your needs. Let’s dive in! How to use Google Trends for various needs in 2022 Google Trends is completely free, so if you’re just starting out, it’s something you should look into. Whatever your reason might be, we’ll show you how to do all these things. The website can help you in many ways – find a niche, do keyword research, see what’s trending in your country, get new content ideas, compare topics, or learn about your audience. That’s why we’re here! What you’ll read next is a guide on how to use Google Trends for a variety of purposes. What you might be missing, however, is some actionable tips on how to actually use it to your site’s benefit. Maybe you have heard of Google Trends before and know a thing or two about how it works. When you purchase through referral links on our site, we earn a commission.